Podcasts - This Weeks Making Digital Real Ninja Tip of the Week

12/03/2022

Good morning folks!

I've been working on creating a new podcast this week, after speaking with an incredible friend and contact of mine, Kath Lord-Green. Kath has an amazing business called Voice IT PR and it inspired me this week to focus my Ninja Tip on the world of podcasts!

Podcasts are what I call a pure marketing channel, and are seriously powerful when it comes to standing out in a crowd (remember my Ninja Tip a little while back on digital pollution)? So, this week, I picked out just a couple of ways that podcasts can be an absolute powerhouse when it comes to making digital real in your business ⭐

Having a podcast gives you access to valuable clients

A recent study by Edison Research has proven that most people who listen to podcasts are highly educated, affluent, and have a stable income. In short, they make great clients for your business. A most profound benefit of a podcast is having access to this highly valuable market.

Real engagement

Your listeners will hear what you have to say. Podcast listeners are more focused and in most cases, their entire concentration will be on your content!

In an interconnected marketing world, you now have direct contact with your listeners, meaning you can create on-demand content based on the questions they ask you. Choose the most asked questions so that you can speak to a broader audience. Not all subjects will interest everyone, but this strategy will keep everyone interested and engaged, as they’ll see, you are willing to address their specific issues.

On-Demand Technology

Many of you reading this will have strong network and are in the process of building a community. For example, my Making Digital Real Facebook Group, which now is growing at an incredible rate.

Your listeners will be using their own personal time and space and dedicating that time to consume your content so make it count! Be their trusted advisor.

And now for this weeks Making Digital Real star of the week...

Obviously, with these podcast theme it has to be Kath...

Your story (or voice) is in the very best of hands when you choose Voice It PR and The Podcaster Master.

Based in the North West of England, Kath Lord-Green has a long history of audio work, starting firstly in Radio News. During her time as a News Correspondent for Commercial Radio interviewed hundreds of everyday people and those with high profiles including the then Prime Minister John Major.

An award winning business woman, Kath has not only built her own multi-award-winning radio station but presented numerous live radio shows such as It’s Your Business and Farming Friday (winner of the Community Radio Awards in it’s first year).

An Ex-Commercial Radio Station Director, Kath was part of the senior leadership team for Bauer Media UK, managing both Greatest Hits Radio and The Wave in Swansea.

Kath now wants to give every business a voice using her skills in training, interviewing, editing and producing to bring Podcasting to YOUR business.

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