Good Morning Digiteers,

I get asked all the time about LinkedIn ad's, and whether it's worth paying LinkedIn to distribute my content. My answer is never as straightforward as people want it to be, but I decided to run a paid ad's campaign last week, so you can see the results and decide for yourself.

I decided to go for a VIDEO AD.

This means a video of my choosing will play in my target audiences feed. This video was aimed at recruitment firms with between 50-200 headcount (staff members). The great thing about ads, is that I can target my video in to the right demographic and target prospects. 

It's not just video's you can promote. It can be documents or images. You can even venture in to the world retargeting which means targetting only those that visit your website for example. There is plenty to discover in LinkedIn Ad's if you take the time to explore.

Anyway, here are my results after around 4 days.

So, as you can see, LinkedIn have placed my video in to 6,551 peoples feeds, which has generated 7,585 impressions, and 6 clicks. 6 people have clicked through the call to action to my landing page to request more information (all 6 have requested, which means 6 leads). So far, the campaign has cost me £61 and I have set a maximum budget to £100. 

Is It Worth It?

For 6 enquiries at a cost of £60, £10 per lead, that's pretty good! But only because I used the system correctly. I spent time understanding my content, the value, the target audience and how to take my leads down a precise, clear marketing funnel (my landing page).

I hope that helps, and if you'd like to book a power hour with me to understand whether LinkedIn Ad's is right for your business, then you can book here. We can even design, create and post your ad together if that helps?

Have you tried advertising on LinkedIn?

Let us know in the Making Digital Real Facebook Group.

Massive shout out this week to Lenny Wood. Lenny is a marketing genius who set up his own marketing company, Marketing Outsource Ltd to give his clients a first hand service without the corporate red tape. 

From marketing, to website design, to content creation, he's a good guy and one heck of a support to have in your network.

Connect With Lenny on LinkedIn

Lenny currently has an amazing offer running until the end of year. Any wordpress website with 10 pages or less, with 1 years hosting and a free domain for just £1,500. That's worth shouting about, especially as this price will no doubt change in 2023! Check out his latest project below - the website for PS-Assist.

Check Out The PS-Assist Website That Lenny Made

INSTAGRAM ANYONE?

I'm teaming up with the incredible Instagram specialist Susan Ferguson on November 10th at 10:30am, to run a value packed event where you'll learn how to use LinkedIn and Instagram to explode your business growth.

We'll be filling you full of actionable advice and covering topics like:

⚪ How does hashtag use differ between LinkedIn and Instagram?

⚪ What sort of content can you easily cross post across both platforms and what should be different?

⚪ Why should you be on both of these social media platforms?

And LOADS more!

Ok, have a great weekend folks!